Founded in May 2003, BMW Brilliance Automotive Ltd. is a joint venture between the BMW Group and Brilliance China Automotive Holdings Ltd. Business operations include production, R&D, sales, after-sales services and purchasing of BMW automobiles in China. BMW Brilliance has a state-of-the-art production base in Shenyang, Liaoning Province – an industrial heartland of China – and has been the top taxpayer in Shenyang for eleven consecutive years. It has a branch company in Beijing and an extensive national sales and service network.

To ensure the project will be successful, a strong project lead is necessary. The product owner has the responsibility to enable all necessary engineering resources, to make sure the product could be successfully delivery in time, in budget, in BMW high-standard quality.