With a History spanning 60 years, LiuGong has learned, adapted and grown into a leader. Started in 1958, LiuGong brought the first modernized wheel loader to China in 1966, eventually expanding to 19 different product lines today. Learning on the way that every challenge no matter how small, no matter how difficult, is a chance for LiuGong to grow and improve. The continuous strive to rise to new challenges has lead LiuGong to work in the harshest of environments from the blazing heat of the Sahara to the unrelenting cold of the Antarctic and everything in between. More than just functionality, LiuGong focuses on the needs and wants of our customers. LiuGong understands that great machines have to be intuitive and ergonomic to allow for projects to get started quickly and run smoothly.

Managing the product ranges by developing and implementing a plan for each assigned product range, with clear sales, market share, revenue and margin objectives to achieve in the short, medium and long term, oversee the product lines life cycle and anticipate any problems, conducted product & price management activities including analysis and follow up of the local market ( needs, competition, prices and share), examining current and new product groups and establishing competitive offering and features for product lineand range updates, establish Product Evaluation and testing procedures and conduct test to with competetive machines, analyze company and competitor sales mix, prioritize projects to complete the product lineup, improve current product offerings to ensure they meet customer needs and market demands in terms of performance, features and pricing, maximize product performance, continuously evaluate price positioning and market penetration elements of the marketing mix, close coordination and communication with the commercial sales team, responsible in New Product Launches. establish and maintain interpersonal relationships to work in a constructive and cooperative manner.