Responsibilities：

1. To develop short/ long term CRM strategy & KPI, develop related CRM programs including lead generation and management, membership retention, referral and loyalty programs etc.;

2. Drive more customers coming back to business more often, aiming to maximize the customer lifetime value;

3. To set up, review and maintain email workflows, customer lifecycle campaigns and other email channels. Execute on email segmentations, dispatch, follow ups and measurement;

4. Reports include but not limited to customer database behavior analysis, consumer lifecycle analysis, lifetime value analysis, etc.;

5. Work with brand manager to develop relative interactive content and programs to support the brand communication/ engagement with target consumers and achieve the KPICollaborate with channel managers to ensure proper cross-channel CRM user flows aiming to maximize customer retention and post purchase cycles (upsell, cross sell, etc.);

6. Collaborate with channel managers to ensure proper cross-channel CRM user flows aiming to maximize customer retention and post purchase cycles (upsell, cross sell, etc.);

7. Manage agency to deliver the aligned scopes on time with qualified products and deliverables, set up and optimize the working process internally/externally.

Requirements:

1. Master's degree in a business-related field (advanced degree is a plus), along with a proven track record of success;
2. Middle to high level experience on analytics, data segmentation and processing;
3. 4 years of prior experience in CRM area, including a minimum of 2 years in a manager position;
4. Proven experience in managing CRM projects from conception to implementation to delivery with quantifiable results, from leading to supervising the execution;
5. Good at efficient communication particularly for cross department demanded tasks
6. Fluent English communication skills.