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Job Summary

Company
Foreign HR​

Location
Shanghai, China​

Job Type
Contract (1 year)

Pay Rate
Competitive Salary

Years of Experience
Experienced(2-5 Years)

Job Reference Code
J2100249

Branding Manager

Posted 6 days ago
Foreign HR
Shanghai, China

Job Profile:

We are hiring Branding Manager.


Job Details:

Responsibilities:

  • Internal Engage and educate internal teams to strengthen understanding of brand strategy, brand expression system, brand messaging and experience strategy 
  • Strategic Planning: Assist to deliver the annual brand strategy process, and lead the execution of consumer centric programs.
  • Brand Consistency: Help to drive brand identity consistency in voice, tone and message across all channels (i.e. Packaging, Advertising, Infomercial, PR, Social/Content Marketing and Web Properties, collateral, trade etc.).
  • Agile: Results-orientation and ability to operate with agility to run with a test and learn approach.
  • Collaboration & Integration: Lead a cross functional and agency working teams, which include but not limited to peer team leader, Collaboration, alignment, and influence with multiple stakeholders is a key to success.
  • Analysis & Reporting: Lead the analysis and reporting of market and competitor trends to identify business issues/opportunities.
  • Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. 

Qualifications:

  • Minimum Bachelor's degree (or equivalent) in marketing, communications, or a related field
  • 3-5+ years of brand marketing experience.
  • Experience managing Media and/or Creative agency partners, and a broad set of internal stakeholders.
  • Must have solid experience developing brand strategies grounded in insights and analytics.
  • Experience working with (or within) agencies on brand-building projects
  • Exceptional project management skills with a highly developed sense of creative excellence
  • Ideal candidate will have previous experience with mature lifestyle brands or home industry

Apply Now

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