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Job Summary

Company
Reed Exhibitions​

Location
Beijing, China​

Job Type
Contract (2+ years)

Pay Rate
Competitive Salary

Job Reference Code
J1900165

Marketing Executive

Posted on Jun 25, 2019
Reed Exhibitions
Beijing, China

About Company:

Reed Exhibitions Greater China
--The Country’s Well-respected Professional Event Organizer

Reed Exhibitions is the world’s premier exhibitions company and has a growing portfolio of over 500 events in over 30 countries and a staff of 3,900 exhibition specialists. Today Reed events are held across Americas, Europe, the Middle East, Asia Pacific and Africa, serving 43 sectors. It is part of the RELX Group, a provider of information solutions for professional customers.

In 2017, Reed Exhibitions Greater China held over 60 events, bringing together more than 1.5 million visitors. Our events hosted more than 30,000 exhibitors with over 1.9 million square meters of show floor space.

Currently, Reed Exhibitions Greater China has over 600 employees serving multiple industries: Automotive Manufacturing & Aftermarket • Electronics Manufacturing & Assembly • Entertainment & Pop Culture • Flowers & Gardening • Food & Hospitality • Gifts & Homeware • Marine, Energy, Oil & Gas • Medical, Pharmaceuticals & Healthcare • Metalworking & Industrial Materials • Printing, Converting & Packaging • Property & Travel.


Job Profile:

This role requires 3 years working experience in marketing communication, to be responsible for Exhibition and Visitor Promotion, promotional materials, media barters,PR and marketing initiatives for assigned exhibitions and events.​


Job Details:
Scope of Responsibilities:
1. To work with Sr. Marcomm Executive, marketing manager and respective Project Directors and Project Managers in formulating exhibitor/visitors promotion and media plan for assigned projects.
2. Working closely with the show teams to achieve assigned exhibitor/visitor attendance targets for the projects assigned.
3. To supervise and monitor professional and timely completion of show materials(content / design / layout), like show brochure, show updates, show previews, invitation tickets, show daily, show guide/directory, welcome messages, show poster, Video clips etc.
4. To be responsible for advertorial drafts like release copywriting, PR briefing, sales proposals, important messages etc.
5. To lead the website development and maintenance
6. To ensure marketing administration is fulfilled as specified by the marketing manager
7. To provide and review press releases, special articles, E-newsletters, E-invitation blast.
8. To lead the Press Conference and Press Luncheon and assigned special activities. 
9. To maintain close contact and relationship with industry Media and Association.
10. To ensure Media attending trade shows and to assist in setting up interviews with exhibitors and organizers.

Qualifications:
1. BA degree majored in Marketing / Communication / PR / Media
2. 3 years’ work experience in a marketing communications role
3. Design and layout knowledge is a plus
4. Good Chinese copywriting skills
5. Good command of both written and spoken English
6. Good timeline management and multi-tasking skills
7. Willing to learn, self-motivated and dedicated.
Apply Now

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