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Job Summary

Company
Reed Exhibitions​

Location
Shanghai, China​

Job Type
Contract (2+ years)

Pay Rate
10,000 - 16,000 RMB/Month

Job Reference Code
J1900166

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Assistant Marketing Manager

Posted on Jun 25, 2019
Reed Exhibitions
Shanghai, China

About Company:

Reed Exhibitions Greater China
--The Country’s Well-respected Professional Event Organizer

Reed Exhibitions is the world’s premier exhibitions company and has a growing portfolio of over 500 events in over 30 countries and a staff of 3,900 exhibition specialists. Today Reed events are held across Americas, Europe, the Middle East, Asia Pacific and Africa, serving 43 sectors. It is part of the RELX Group, a provider of information solutions for professional customers.

In 2017, Reed Exhibitions Greater China held over 60 events, bringing together more than 1.5 million visitors. Our events hosted more than 30,000 exhibitors with over 1.9 million square meters of show floor space.

Currently, Reed Exhibitions Greater China has over 600 employees serving multiple industries: Automotive Manufacturing & Aftermarket • Electronics Manufacturing & Assembly • Entertainment & Pop Culture • Flowers & Gardening • Food & Hospitality • Gifts & Homeware • Marine, Energy, Oil & Gas • Medical, Pharmaceuticals & Healthcare • Metalworking & Industrial Materials • Printing, Converting & Packaging • Property & Travel.


Job Profile:

To propose, manage and implement the marketing plan forassigned shows with the delivery of a cost effective and appropriate marketing plan with supported market data and analysis for each of the respective events within the agreed budget and timeline


Job Details:
Responsibilities
  • To lead the Marcom executives and assistants to execute marketing plans and meet show targets;
  • To assist the Project Director/ Project Manager to monitor the assigned shows by delivering of all marketing activity within agreed budget and timeline;
  • To manage all aspects of print production, distribution and effectiveness tracking including production of cost effective high quality brochures, invites and other printed materials;
  • To manage overall media relationships for assigned shows with the achievement of frequent, timely and positive media coverage for assigned shows and its activities across all available media;
  • To manage and direct visitors development including the creation and management of special VIP programs, sub"script"ion and similar schemes in order to encourage more new visitors and repeat visitors;
  • Achievement of a positive working relationship with the E-Marketing Department in order to create consistent and timely delivery of show messages to the targeted audiences;
  • To understand the visitors behavior of the assigned shows by planning visitors behavior surveys, execution of surveys, analysis and report the survey results, the survey results will be used in developing events program including conference activities, buyers program and the creation of value proposition;
  • To evaluate the effectiveness of channels for respective events by collecting and analyzing data of every channel;
  • To be responsible for exhibition and visitor promotion, promotional materials, media barters，PR and marketing initiatives for assigned exhibitions and events.

Qualifications
  • Degree in marketing, business, mass communication or related disciplines with at least 3-4 years relevant working experience;
  • Experience in managing a small team;
  • Excellent oral and written communication in both English and Chinese with strong interpersonal skills;
  • Computer literacy and database management skills are important;
  • Must be a team player and able to work independently while providing leadership support to the team;
  • Able to work under pressure, attention to details and self-driven;
  • Good timeline management and multi-tasking skills;
  • Highly analytical and good command of ppt and report writing;
  • Good Chinese and English copywriting skills;
  • Creative and strategically thinking;
  • With exhibition or events management experience is a plus;
  • Have a good understanding of the industry is a plus as well;
  • Good knowledge of e-marketing is preferred.
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